Terms of Service

Last Updated: November 10, 2025

Effective Date: November 10, 2025

1. Acceptance of Terms

Welcome to Endorso ("Company," "we," "our," or "us"). These Terms of Service ("Terms") govern your use of our click tracking service available at endorso.com and tracking.endorso.com (collectively, the "Service").

By accessing or using our Service, you agree to be bound by these Terms. If you do not agree with any part of these Terms, you must not use our Service.

2. Description of Service

Endorso provides a Google-certified transparent click tracking and analytics service that enables users to:

• Create tracking links for advertising campaigns
• Monitor click-through rates and user engagement
• Analyze campaign performance with detailed analytics
• Integrate with Google Ads ValueTrack parameters
• Utilize AI-powered intelligent routing (optional)

2.1 Google Transparency Certification

Our Service is certified by Google as a transparent click tracker, which means:

• All tracking parameters are visible in URLs
• Destination URLs are disclosed before redirection
• We only append non-foreign parameters specific to our service
• We maintain strict compliance with Google Ads policies

3. Eligibility and Account Registration

3.1 Eligibility Requirements

To use our Service, you must:

• Be at least 18 years of age or the age of majority in your jurisdiction
• Have the legal capacity to enter into binding contracts
• Not be prohibited from using the Service under applicable laws
• Comply with all advertising platform policies (Google Ads, Facebook Ads, etc.)

3.2 Account Registration

To access certain features, you must register for an account by providing:

• A valid email address
• A unique endorser ID (alphanumeric, 6-50 characters)
• Your full name and optionally company name
• A secure password

You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account.

4. Acceptable Use Policy

4.1 Permitted Use

You may use our Service to:

• Track legitimate advertising campaigns
• Analyze marketing performance
• Monitor click-through rates for business purposes
• Comply with advertising platform requirements

4.2 Prohibited Activities

5. Google Transparency Compliance

5.1 Transparency Requirements

As a Google-certified tracker, we implement the following transparency measures:

• Visible Parameters: All tracking URLs include a visible redirect_url parameter
• Non-Foreign Parameters: We only add parameters specific to our service:
  • click_id - Unique identifier for each click
  • tracker_session - Session identifier for analytics
  • endorso_ref - Campaign reference code
• URL Format: All tracking URLs follow this format:
  https://tracking.endorso.com/track?redirect_url=[ENCODED_DESTINATION]&endorser_id=[USER_ID]

5.2 User Responsibilities

You agree to:

• Only create transparent tracking links that comply with Google's requirements
• Ensure destination URLs are legitimate and non-deceptive
• Not modify or obfuscate tracking parameters
• Maintain compliance if using nested certified click trackers

6. User Content and Data

6.1 Your Content

You retain ownership of all content and data you provide through the Service, including:

• Tracking link configurations
• Campaign names and descriptions
• Custom UTM parameters

6.2 License to Operate Service

By using our Service, you grant us a limited license to:

• Process your tracking URLs for redirection
• Collect and analyze click data for your analytics dashboard
• Use anonymized, aggregated data for service improvement

6.3 Data Retention

We retain click data for 90 days for analytics purposes. Aggregated, anonymized data may be retained indefinitely. See our Privacy Policy for details.

7. Intellectual Property

All intellectual property rights in the Service, including software, design, trademarks, and content, are owned by Endorso or our licensors.

You are granted a limited, non-exclusive, non-transferable license to use the Service subject to these Terms.

8. Fees and Payment

8.1 Free Tier

We currently offer the Service free of charge for basic usage, including:

• Unlimited tracking links
• Basic analytics and reporting
• Standard API access

8.2 Future Premium Features

We reserve the right to introduce paid premium features in the future. We will provide advance notice before implementing any fees. Continued use after fee implementation constitutes acceptance of the pricing.

9. Service Availability and Modifications

9.1 Service Availability

While we strive for 99.9% uptime, we do not guarantee uninterrupted access to the Service. We may experience:

• Scheduled maintenance windows
• Emergency downtime for critical updates
• Service degradation due to external factors

9.2 Modifications to Service

We reserve the right to:

• Modify or discontinue features at any time
• Update our technology stack and infrastructure
• Change API endpoints with reasonable notice

10. Termination

10.1 Termination by You

You may terminate your account at any time by:

• Using the account deletion feature in your dashboard
• Contacting our support team at support@endorso.com

10.2 Termination by Us

We may suspend or terminate your access immediately without notice if:

• You violate these Terms or our Acceptable Use Policy
• Your account is used for fraudulent or illegal activities
• You breach Google Ads policies, risking our certification status
• We are required to do so by law or court order
• Your account has been inactive for more than 12 months

10.3 Effect of Termination

Upon termination:

• Your access to the Service will cease immediately
• Active tracking links will stop functioning
• Your data will be deleted according to our retention policy
• You must cease using all Endorso branding and materials

11. Disclaimers and Limitations of Liability

11.1 Service "As Is"

11.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
• OUR TOTAL LIABILITY SHALL NOT EXCEED $100 USD OR THE AMOUNT YOU PAID US IN THE LAST 12 MONTHS (WHICHEVER IS GREATER)
• WE ARE NOT RESPONSIBLE FOR THIRD-PARTY CONTENT, WEBSITES, OR SERVICES ACCESSED VIA TRACKING LINKS
• WE ARE NOT LIABLE FOR DATA LOSS, REVENUE LOSS, OR BUSINESS INTERRUPTION

12. Indemnification

You agree to indemnify, defend, and hold harmless Endorso and its officers, directors, employees, and agents from any claims, liabilities, damages, or expenses (including attorney fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any third-party rights, including intellectual property or privacy rights
• Content or links you create using our Service

13. Dispute Resolution

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of [Your Jurisdiction], without regard to conflict of law principles.

13.2 Arbitration

Any dispute arising from these Terms shall be resolved through binding arbitration in accordance with the rules of [Arbitration Association], except:

• Claims seeking injunctive relief may be brought in court
• Small claims court actions (under $10,000) may proceed in court

13.3 Class Action Waiver

You agree to resolve disputes individually and waive any right to participate in class action lawsuits or class-wide arbitration.

14. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by:

• Posting the updated Terms on this page
• Updating the "Last Updated" date
• Sending email notification to registered users

Your continued use of the Service after changes become effective constitutes acceptance of the updated Terms.

15. Miscellaneous

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Endorso regarding the Service.

15.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full effect.

15.3 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.

15.4 Assignment

You may not assign or transfer these Terms without our written consent. We may assign these Terms to any successor or affiliate.

15.5 Force Majeure

We are not liable for delays or failures caused by circumstances beyond our reasonable control, including natural disasters, war, terrorism, labor disputes, or internet outages.

16. Contact Information