Privacy Policy

Last Updated: November 10, 2025

Effective Date: November 10, 2025

Google Certified Transparent Click Tracker

Endorso operates a Google-certified transparent click tracking service that complies with Google's Transparency Requirements. All tracking parameters are visible to users, and we never modify destination URLs without explicit disclosure.

1. Introduction

Welcome to Endorso ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our click tracking service at endorso.com and tracking.endorso.com (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Automatically Collected Information

When you interact with links tracked by our Service, we automatically collect:

2.2 User Account Information

If you register for an account with Endorso, we collect:

2.3 Google Ads ValueTrack Parameters

Our Service collects Google Ads ValueTrack parameters to provide detailed campaign analytics:

Parameter Type Examples Purpose
Campaign Parameters campaignid, adgroupid, keyword Track advertising campaign performance
Device Parameters device, devicemodel Understand device usage patterns
Location Parameters loc_interest_ms, loc_physical_ms Geographic targeting analysis
Commerce Parameters merchant_id, product_id E-commerce tracking (Shopping ads)

3. How We Use Your Information

We use the collected information for:

  1. Click Tracking and Analytics: Measure campaign performance and provide detailed analytics to our users
  2. Service Delivery: Process click redirects and ensure proper attribution
  3. Fraud Prevention: Detect and prevent fraudulent clicks, bot traffic, and abuse
  4. Service Improvement: Analyze usage patterns to improve our tracking accuracy and features
  5. AI-Powered Routing: Use machine learning to optimize redirect decisions based on campaign parameters
  6. Account Management: Maintain user accounts and provide customer support
  7. Legal Compliance: Comply with applicable laws, regulations, and legal processes

4. Transparency and URL Disclosure

Google Transparency Certification

As a Google-certified transparent tracker, we adhere to strict transparency requirements:

All tracked links follow this transparent format:

https://tracking.endorso.com/track?redirect_url=[DESTINATION]&endorser_id=[USER]&[PARAMETERS]

5. Data Sharing and Disclosure

5.1 We Share Data With:

5.2 We Do NOT:

5.3 Legal Disclosure

We may disclose your information if required by law, court order, or governmental regulation, or to:

6. Data Retention

We retain data for the following periods:

Data Type Retention Period Reason
Click Logs 90 days Analytics and fraud detection
Aggregated Analytics Indefinite Historical reporting (anonymized)
User Account Data Until account deletion Service provision
IP Addresses 30 days Fraud prevention

7. Your Privacy Rights

7.1 Access and Control

You have the right to:

7.2 GDPR Rights (EU/EEA Users)

If you are in the European Union or European Economic Area, you have additional rights under GDPR:

7.3 CCPA Rights (California Users)

California residents have the right to:

8. Cookies and Tracking Technologies

We use the following technologies:

We do NOT use third-party advertising cookies or persistent tracking cookies on clicked-through sites.

9. Security

We implement industry-standard security measures:

Despite our efforts, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country. By using our Service, you consent to such transfers.

For EU/EEA users, we ensure adequate safeguards through Google Cloud Platform's GDPR-compliant infrastructure and standard contractual clauses.

12. Third-Party Links

Our Service redirects users to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any website you visit through our tracking links.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

Your continued use of the Service after changes become effective constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: privacy@endorso.com
Website: https://endorso.com
Response Time: We aim to respond to all privacy requests within 30 days

California Notice at Collection

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. For details on what information we collect and how we use it, see sections 2 and 3 above.